Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Describe the role of self-concept and consumer lifestyle in how consumers make decisions. Additionally, your instructor discussed functional vs. emotional motivations that impact consumer decisions. Give an example of how emotions work together with functional decision- making for the purchase of a new home and how marketers can adapt marketing messaging to influence these decisions.
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