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- Wat is the purpose of the Situation Analysis section of a Marketing Plan? Select one: a. To provide an overview of the internal and external conditions impacting the firms. b. To develop decision criteria on which markets to enter. c. To create of market support for a firms product or service. d. To only focus on which products in the market to compete against.In marketing, a strategy is: Select one: a. E-Marketing strategy O b. A set of ideas that outline how a product or brand will achieve its objectives C. Budget Planing O d. Evaluation planAll of the following are steps in the marketing process EXCEPT a. marketing planning b. implementation c. adjustments and modification d. evaluation and control
- How is market intelligence used in marketing? O It is used to do media research OIt is used to do economic forecasting O It is used to define potential target markets and to determine how to reach them It is used to define a product and to determine how it should be packaged3. Discusses how these groups will be targeted (once identified), by explaining three (3) digital marketing options such as email, voice, text, app alert, app redemption token, etc. The report should be in MS Word format (or equivalent). For the purpose of this assessment, the following assumptions apply: ●95% of sales are electronic (credit card/phone), 5% are cash; ●55% of customers use a loyalty card at time of transaction; ●customers who have a loyalty card have provided credit card/phone/email details; and ●Imagine P/L has a smartphone app, which supports tokens (price discounts, etc) and alerts. 25% of customers have downloaded and use the app. Report Structure Your report should include the following sections: ●Introduction: Briefly explaining the purpose of the report ●Technology Options: Where you describe each type of technology ●Sales Solution: Where you explain how the options will increase sales ●Marketing Channels: Where you discuss how to reach customers…Which of the following is NOT one of the four main considerations for marketing contingency planning? a. What elements are most critical to the plan. b. What are the potential problems or roadblocks c. Which elements are most difficult to implement d. What elements affect the customer base
- 1) Uses of secondary research include all of the following EXCEPT: a. Identifying the problem b. Story completion c. Develop an approach to the problem d. Estimating demandThis is the function of marketing efforts in which certain marketing plans or strategies are developed so that the overall objective of the marketing should be accomplished. What is it? A. Market Analysis B. Market Implementation C. Market Control D. Market PlanningTo help you collect the most useful data for your mar-keting plan, develop a three-column table: 1 In column 1, list the information you would ideallylike to have to fill holes in your marketing plan. 2 In column 2, identify the source for each bit of in-formation in column 1, such as doing an Internet search, talking to prospective customers, lookingat internal data, and so forth.3 In column 3, set a priority on information you willhave time to spend collecting by ranking each item: 1 = most important; 2 = next most impor-tant, and so forth.
- Develop a six-month Merchandise Promotion Plan Week2 This term, you will develop a six-month Merchandise Promotion Plan (project details to follow) This plan includes assignments develop over the 10 course period Some of you would like to continue to represent the companyâs researched for the Marketing Plan (FASH206 Marketing for Fashion) otherwise you may select another For this course, you will serve as the Fashion Director for the company You will need to determine a specialty retailer you wish to represent For this assignment, you will need to conduct in-depth analysis on the organizationâs promotion direction, the promotion mix departments (eg, is there a fashion office, PR, etc) You will need to include whether the company uses internal or external agencies To gather this information, you will need to visit the companyâs website as well as contact the company directly for the information For instance, you may locate on the…Considering the nature of decision, acquiring and using resources efficiently in accomplishing organizational goals is financial planning || management control || operational control || strategic planningMarketing objectives can best be described as:a. How the company utilizes it resourcesb. The end results or outcomes that a company is looking to achieve within a given timeframec. The tactics that the company utilizesd. The amount of profit the company wants to achieve over a given period