Philibert Enterprises Inc is a manufacturing and distribution company that is engaged in supplying exotic Caribbean Food products of high quality for the European and North American markets. The Product Quality and consistency of supplies of the product are two critical success factors. Philibert Enterprises Inc. has been using its website as its principal point of contact for its customers It recently won a major contract to supply the Marks & Spencer chain in the UK, where persons of Caribbean origin are a significant group in the population. This is in addition to the growing popularity of Caribbean Cuisine internationally. High productivity levels are necessary to meet the product quality and delivery time requirements. The Marketing Manager is expected to work closely with the Human Resource Manager to develop a reward system that will enable greater reliability with respect to response time and assure quality and compliance with HACCAP1 requirements. Outline the factors that Philibert Enterprises Inc must consider in the design of such a reward system to ensure its success, i.e., to ensure that the programme is beneficial to both the employees and the supplier company, your proposal should indicate: Whether and why the Reward Plan should be team based or individual based. The criteria by which performance will be judged and how this will be communicated and disseminated to supervisors for onward transmission to the general staff. List at least three criteria.      3. The administration of the reward system, i.e. whether short or long term and whether the pay-outs should match the production cycles which are linked to the delivery schedules

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Philibert Enterprises Inc is a manufacturing and distribution company that is engaged in supplying exotic Caribbean Food products of high quality for the European and North American markets. The Product Quality and consistency of supplies of the product are two critical success factors. Philibert Enterprises Inc. has been using its website as its principal point of contact for its customers It recently won a major contract to supply the Marks & Spencer chain in the UK, where persons of Caribbean origin are a significant group in the population. This is in addition to the growing popularity of Caribbean Cuisine internationally. High productivity levels are necessary to meet the product quality and delivery time requirements. The Marketing Manager is expected to work closely with the Human Resource Manager to develop a reward system that will enable greater reliability with respect to response time and assure quality and compliance with HACCAP1 requirements.

Outline the factors that Philibert Enterprises Inc must consider in the design of such a reward system to ensure its success, i.e., to ensure that the programme is beneficial to both the employees and the supplier company, your proposal should indicate:

  1. Whether and why the Reward Plan should be team based or individual based.
  2. The criteria by which performance will be judged and how this will be communicated and disseminated to supervisors for onward transmission to the general staff. List at least three criteria.

     3. The administration of the reward system, i.e. whether short or long term and whether the pay-outs should match the production cycles which are linked to the delivery schedules.

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