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Differentiate between quantitative and qualitative research. Using 2 columns
QUANTITATIVE Research QUALITATIVE Research
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- Observational research involves gathering primary data by observing people. Do you see any potential ethical conflicts with its use?What is Qualitative research? What are two methods used for Qualitative research? What can be learned in qualitative research that cannot be learned in quantitative research?What is Quantitative Research and Qualitative Research?
- Wiid and Diggines (2021) Qualitative research is the collection, analysis and interpretation of data that cannot be meaningfully quantified. Based on this definition discuss characteristics of qualitative market research.Differentiate Between the Following with examples: i) Quantitative and Qualitative research design. ii) Deductive and inductive research iii) Basic and Applied research iv) Exploratory and Explanatory research v) Cross sectional and longitudinal ResearchWhich one of the following types of research would be chosen if a company needs to conduct problem-identification research? Select one: a.Segmentation research b.Product research c.Pricing research d.Image research