Evaluate Kotler's perspective and Seth's perspective: you can discuss how they are similar and different or how the three key forces drive the new marketing realities(textbook) likely to change in the future?
Evaluate Kotler's perspective and Seth's perspective: you can discuss how they are similar and different or how the three key forces drive the new marketing realities(textbook) likely to change in the future?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Please watch the YouTube video from Seth Godin (This is Marketing) and Philip Kotler and consider the three key forces driving the new marketing realities(textbook).
Evaluate Kotler's perspective and Seth's perspective: you can discuss how they are similar and different or how the three key forces drive the new marketing realities(textbook) likely to change in the future?
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