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- Create a detailed marketing plan for ta credit card product. Your plan should cover all essential aspects of marketing strategy and implementation, and it should be well-supported by relevant research and analysis.Assignment Guidelines:1. Product/Service Selection : Choose a specific banking product or service to focus on.Explain why you believe this product or service is needed in your community/country andhow it aligns with current market trends and demands.2. Market Analysis : Conduct a thorough analysis of your target market. Define the targetaudience and provide demographic, psychographic, and behavioral insights. Identifycompetitors and analyze their strengths and weaknesses.3. Marketing Objectives and Goals : Set clear and achievable marketing objectives for thenew product/service launch. These objectives should be specific, measurable, attainable,relevant, and time-bound (SMART).4. Marketing Strategy : Develop a comprehensive marketing strategy that includes the 4Ps(Product,…3.1 Discuss the importance of aligning the project and the company purchasing strategy. 3.2 Discuss why supply management has traditionally not been involved in the corporate strategic planning function.Match the following: 1. Reposition a product - 2. Marketing a product - 3. Scheduling production- 4. Modifying plant and equipment- 5. Raising money and paying debt- 6. Inventing a new product- A. Action steps include:Research the opportunity in the segment in the CourierSelect appropriate product attributes - Performance, Size, MTBFDisplay the R&D worksheet.Enter the product attributesNote the R&D completion dateDisplay the Production worksheetOrder capacity and automation (optionally, wait a year)Display the Finance worksheetFund the plant with stock and bond issuesSave the decisions B. Action steps include:Research the competitive environment in the CourierDisplay the Marketing worksheetEnter decisions for Price, Promotion and Sales BudgetsObserve the decision impact upon the computer's forecastDevelop a worst case estimate for demandEnter your worst case estimate for in the sales forecastSave the decisions C. Action steps include:Estimate peak demand…
- Please help. Manufacturing Company. Create a Mission and Vission and Goals of the manufacturing leather from animal skin. This is a Manufacturing Leather Company. P.S: This is for school project purpose only.4-1 Extent versus Discrete Problems Identify which of the following are extent decisions. a. Decide whether to expand an existing product into a new region. b. What discount should be given on products during the upcoming holiday sale? c. Should the advertising budget be changed for the upcoming year? d. Should you develop a new product for an existing product line?Khuliswa owns a startup company making sauces called Kusta's, she wants to create a CRM plan for her business, but she is unsure about the implementation of certain steps. Your task is to come up with practical examples of how Kusta’s can implement certain steps in the CRM planning process. Step 8: Selecting appropriate CRM technologies (10 marks)(Include an in-depth discussion on suitable software and promotional technologies for Kusta’s)
- You are an event planner for a chartered cruise meant to accommodate working couples and their children for a 3-day, two-family reunion (i.e., each partners’ families). You are tasked with developing the children’s program from start to finish, including breakfast, lunch, dinner, and two snacks (morning and afternoon). What will be your priorities for the children’s program and why? What contract stipulations should be included to address any dietary needs for the children’s food and why? What content regarding the children’s program might you include in your production book?De Mar’s Product Strategy. De Mar is a repairing company that is located in Fresno California. This is an operating company that operates24hours a day 7 days a week including holidays that focuses on repairing plumbing, heating, and air conditioning. De Mar’s objective is it should fix all problems a consumer has at the exact time that the consumer wants it done. De Mar provides consumers with year long quality work through their labour and materials used to fix problems. The owner of De Mar, Larry Harmon, insists that the company should focus on consumer needs instead of its own revenue. Although Harmon feels strongly about consumer needs instead of revenue De Mar has high prices and given the time-span of 8 years moved from making $200,000 to $3.3million. In order for the company to achieve its product strategy De Mar uses teamwork, peer pressure and promotion. Though De Mar is a successful company it suffers from three problems which are its marketing strategy, management of…I am looking for following to be done for a tapware company that specializes in tapeware for disabled. 1. PEST analysis 2. Industry Environment 3. Market Potential, Market Demand and Company Demand I do not need definitions, but the analysis to be done.
- Company Name: Floward (flowers Market) Create a campaign for your company to launch, starting January 2021 till December, that will be active for 12 months. Marketing budget: SR 450,000 to spend on digital advertising media over the next 12 months. The budget also includes up to SR 340,500 for advertising creative and content development, and for the company to manage the program. Monitoring and Optimization: describe how you will measure and improve digital marketing performance during the campaign. What tools you will use to monitor the campaign’s activity. (Must include screenshots of the monitoring tools that will keep track of your costs and activity).1. What is meant by design criteria? 2. What is meant by a design constraint? 3. You are working on a team designing a power drill. List two types of engineers who might be on the team. b. List two possible criteria that you might develop for your design. c. What type of research might you need to do during the design process? a. d. Once a prototype is built, list two tests that you would perform. e. Following testing of the prototype, what are the possible next steps that the team might take? (Hint: they would do one thing if the design performed as expected, and something else if not. List both possibilities.) characters. (Protected View)Analysis of Journal Article: Fergnani, A (2022) Corporate Foresight: A New Frontier for Strategy and Management, Academy of Management Perspectives, Vol.36, No.2 pp.820-844. Q1 Provide an evaluation of the strengths of Fergnani’s article (100words) Q2 Provide an evaluation of the weaknesses of Fergnani’s article (100words) Q3 In your view is foresight and scenario planning a useful tool for businesses to use in practice, can you identify any limitations, or issues with foresight and scenario planning for businesses, ie: for firms in particular industries, markets or macroeconomic conditions. (300words)