From a business practitioner perspective, the true role and value of of the marketing department is that good marketers tend to discover the unmet needs of the firm's targeted consumer segments, and then, disseminate that information across all firm departments. So marketing oriented firms are those that take this information and then use it to develop various marketing mixes (of goods and services) that the firm then markets to it's various target segment (in that hope that each 4-P mix will satisfy their target segment needs). A True False

From a business practitioner perspective, the true role and value of of the marketing department is that good marketers tend to discover the unmet needs of the firm's targeted consumer segments, and then, disseminate that information across all firm departments. So marketing oriented firms are those that take this information and then use it to develop various marketing mixes (of goods and services) that the firm then markets to it's various target segment (in that hope that each 4-P mix will satisfy their target segment needs). A True False

ENGR.ECONOMIC ANALYSIS

14th Edition

ISBN:9780190931919

Author:NEWNAN

Publisher:NEWNAN

Chapter1: Making Economics Decisions

Section: Chapter Questions

Problem 1QTC

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