Several factors may be influential on the behaviour of buyers and there also exists different types of buying behavior/situations. At this point, it is important for marketing managers to differentiate between consumers and business buyers since these two buyers are quite different from one another. Based on this information, please Explain in detail the differences between consumers and business buyers with respect to the different factors that may influence their behavior as buyers and the types of buying behavior/situations they may be faced to.

Several factors may be influential on the behaviour of buyers and there also exists different types of buying behavior/situations. At this point, it is important for marketing managers to differentiate between consumers and business buyers since these two buyers are quite different from one another. Based on this information, please Explain in detail the differences between consumers and business buyers with respect to the different factors that may influence their behavior as buyers and the types of buying behavior/situations they may be faced to.

ENGR.ECONOMIC ANALYSIS

14th Edition

ISBN:9780190931919

Author:NEWNAN

Publisher:NEWNAN

Chapter1: Making Economics Decisions

Section: Chapter Questions

Problem 1QTC

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