how can I explain  the P.E.R.I.E. model served as a guide to understanding the cause of Obesity

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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how can I explain  the P.E.R.I.E. model served as a guide to understanding the cause of Obesity 

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