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- How can marketers balance the benefits of behavioral segmentation with customer privacy concerns?What is the relationship between market segmentation and the selection of target markets?Highlight with examples why a researcher would use Behavioral and Psychographic segmentation for a preferred market?
- How can marketers use behavioral segmentation in consumer markets? Discuss, using an example for each method of behavioral segmentation.State the relationship between market targeting and market segmentation in the process of marketing strategy. Is market targeting important in the process? Elaborate your answer.b) Define behavioural segmentation. Discuss the types of behavioural segmentation strategies a firm uses to segment the consumer market.
- What is Behavioural Segmentation of Consumer markets? What are its main components and how are these important from a marketing point of view?Discuss the concept of market segmentation and how the total market is segmented?How is demographic segmentation used in consumer markets? Provide an example where marketers have used demographic segmentation.
- How does each firm employ psychographic segmentation (such as the AIL statements and the VALS approach) to the marketing of its products? Is there a relationship between the use of psychographic segmentation and the types of products sold by each firm?Provide two examples of sources of customer expectations from which the marketer has limited control.Behavioural segmentation is the process of grouping customers according to their behaviour when making purchasing decisions. Elaborate on the following: Report on ANY FIVE (5) characteristics of behavioural segmentation. Discuss in detail the importance of behavioural segmentation to any business in general.