How to influence behaviour to support sustainability is one of the biggest difficulties in environmental management. Some people advocate for more regulation and control. Others have noted that having regulation is one thing, but obtaining compliance with it is quite another. Some organizations promote voluntary commitments and compliance. Others continue to advocate for a social marketing strategy focused on the community. What are the advantages and drawbacks of these different strategies?
How to influence behaviour to support sustainability is one of the biggest difficulties in environmental management. Some people advocate for more regulation and control. Others have noted that having regulation is one thing, but obtaining compliance with it is quite another. Some organizations promote voluntary commitments and compliance. Others continue to advocate for a social marketing strategy focused on the community. What are the advantages and drawbacks of these different strategies?
Chapter4: Social Responsibility And Ethics In Marketing
Section: Chapter Questions
Problem 2DYMP
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How to influence behaviour to support sustainability is one of the biggest difficulties in environmental management. Some people advocate for more regulation and control. Others have noted that having regulation is one thing, but obtaining compliance with it is quite another. Some organizations promote voluntary commitments and compliance. Others continue to advocate for a social marketing strategy focused on the community.
What are the advantages and drawbacks of these different strategies?
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