Ikea is a Swedish furniture company. It produces stylish and comfortable furniture such as tables and chairs. Its products are sold to customers directly by its stores in various countries. Based on this information, which of the following is correct? a. Ikea is a manufacturer and retailer b. Ikea is a manufacturer only c. Ikea is a farmer and wholesale only d. Ikea is a retailer only

Ikea is a Swedish furniture company. It produces stylish and comfortable furniture such as tables and chairs. Its products are sold to customers directly by its stores in various countries. Based on this information, which of the following is correct? a. Ikea is a manufacturer and retailer b. Ikea is a manufacturer only c. Ikea is a farmer and wholesale only d. Ikea is a retailer only

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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