In April 2020, EaGa group of companies, dealers in sanitary towels and disposables imported a large quantity of nose masks and sanitisers to sell in major markets in Ghana. Sales were good initially as these products were in high demand. However, with time, nose masks and sanitisers have become very common in the market with EaGa having lots of competitors than it used to have. The company has approached an advertising company where you work as the lead of the creative team to organise an advertising campaign for them. As the leader of the creative team, a. identify the target audience for the products EaGa group of companies is selling at the moment by considering the demographics and psychographics
In April 2020, EaGa group of companies, dealers in sanitary towels and disposables imported a large quantity of nose masks and sanitisers to sell in major markets in Ghana. Sales were good initially as these products were in high demand. However, with time, nose masks and sanitisers have become very common in the market with EaGa having lots of competitors than it used to have. The company has approached an advertising company where you work as the lead of the creative team to organise an advertising campaign for them. As the leader of the creative team, a. identify the target audience for the products EaGa group of companies is selling at the moment by considering the demographics and psychographics
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In April 2020, EaGa group of companies, dealers in sanitary towels and disposables imported a large quantity of nose masks and sanitisers to sell in major markets in Ghana. Sales were good initially as these products were in high demand. However, with time, nose masks and sanitisers have become very common in the market with EaGa having lots of competitors than it used to have.
The company has approached an advertising company where you work as the lead of the creative team to organise an advertising campaign for them. As the leader of the creative team,
a. identify the target audience for the products EaGa group of companies is selling at the moment by considering the demographics and psychographics.
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