“It is generally accepted that there are three levels of brand acceptance linked to loyalty that a brand can instil in customers, namely brand recognition, brand preference and brand insistence. These three levels go from weaker to stronger.” Makhitha et al (2016). In light of the above, write a paragraph in which you discuss the levels of brand acceptance.

“It is generally accepted that there are three levels of brand acceptance linked to loyalty that a brand can instil in customers, namely brand recognition, brand preference and brand insistence. These three levels go from weaker to stronger.” Makhitha et al (2016). In light of the above, write a paragraph in which you discuss the levels of brand acceptance.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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