Maja Blanca is a gelatin-like Filipino dessert made mostly from coconut milk. It is also known as coconut pudding and is commonly served at fiestas and during the holidays, particularly at Christmas. In the given case the Maja Blanca is not just an ordinary food desert it is also a veggie dessert. The product offers delicious food that will suit the taste of everyone and especially kids who are not vegetable lovers. The company has innovated the ordinary Maja Blanca by adding vegetable squash that serves as the base. The purpose of this product is to provide healthier food options for customers. What are the possible goal and aspiration in this product?
Maja Blanca is a gelatin-like Filipino dessert made mostly from coconut milk. It is also known as coconut pudding and is commonly served at fiestas and during the holidays, particularly at Christmas. In the given case the Maja Blanca is not just an ordinary food desert it is also a veggie dessert. The product offers delicious food that will suit the taste of everyone and especially kids who are not vegetable lovers. The company has innovated the ordinary Maja Blanca by adding vegetable squash that serves as the base. The purpose of this product is to provide healthier food options for customers. What are the possible goal and aspiration in this product?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Maja Blanca is a gelatin-like Filipino dessert made mostly from coconut milk. It is also known as coconut pudding and is commonly served at fiestas and during the holidays, particularly at Christmas.
In the given case the Maja Blanca is not just an ordinary food desert it is also a veggie dessert. The product offers delicious food that will suit the taste of everyone and especially kids who are not vegetable lovers. The company has innovated the ordinary Maja Blanca by adding vegetable squash that serves as the base.
The purpose of this product is to provide healthier food options for customers.
What are the possible goal and aspiration in this product?
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