Many customers had the perception that Venus Corporation was simply a hardware manufacturer, but Venus wants customers to see it as a services and technology provider. So, the company engaged in a multimillion-dollar campaign to alter its image. In this scenario, Venus is Multple Cholce using a repositioning strategy segmenting the market into niche sectors. adopting a concentrated strategy employing product class segmentation. adopting an undifferentiated strategy

Many customers had the perception that Venus Corporation was simply a hardware manufacturer, but Venus wants customers to see it as a services and technology provider. So, the company engaged in a multimillion-dollar campaign to alter its image. In this scenario, Venus is Multple Cholce using a repositioning strategy segmenting the market into niche sectors. adopting a concentrated strategy employing product class segmentation. adopting an undifferentiated strategy