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- Business: Coffee shop - Focus on how will meet the needs of your target market especially in this time of this COVID-19 pandemic. In your chosen product/service give 3 reasons why you are proposing these products or services. Product/service: COFFEE 3 Reason of choosing the product/service:1.2.3.4 A college in a metropolitan area wishes to increase its evening-school offerings of business-related courses such as marketing, accounting, finance, and management. Who are the target market cus- tomers (students) for these courses?1. As a retail buyer , what criteria would you use in deciding whether your chain should carry the new Samsung Family Hub refrigerator ? 2. What kind of support would you require from Samsung with regard to training you (as the buyer) and the on-floor sales personnel?
- 1. Think of a product you would want to sell in market as a student. What is it and why? - You must come up with your own product. 2. What makes you different from your competitors? 3. Who is your target markerAnswer the following questions:1. What does significance mean in business?2. Why do we need to learn E-commerce and Internet Marketing?3. How are we going to learn E-commerce and Internet Marketing?4. What is the relationship of Marketing Management course to E-commerce and Internet Marketing?What has my company done in the past with its: Target markets?Products? Pricing? Promotion? Supply chain?
- 5. Direct-to-consumer businesses have had mixed success. That is, while the model has succeeded in some categories, it has not worked in others. Can you identify reasons why? Which product categories may be more suited for direct-to-consumer business model?Answer the following questions. Business: Coffee shop 1. Who are my potential costumer? 2. What are my customers shopping and buying habits? 3. How large is my market? 4. How muc are potential customers willing to spend? 5. Who are my competitor's? 6. What are my competitor's strengths and weaknessesАСTIVITY: Think at least 3 products that you want to buy with different brands, quality, and price . Products brand quality price 1. 2. 3. Guide Questions: 1. How did you arrive in your decision to buy that particular product? 2. Do you think you have selected the best product that will satisfy your needs?
- What is “product value”? Describe the value does IKEA deliver to their customers?1. Assume you are the marketing manager for a new gym and spa chain that is about to open. Conduct a microenvironment analysis for your service company.Imagine you are in a marketing role and you have been asked to launch a new product called TRYP (a new range of boutique hotels). What would consider to be 4 important points that will ensure customer acceptance of this brand name?