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The brands meaning and positioning is derived from the seven Ps. Contrast the seven Ps which
position KFC South Africa relative to their major competitors. Use the following heading:
Place/Location/Distribution channels.
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- Discuss the most appropriate traditional positioning strategy to ensure in China. The positioning strategy is aimed to position Cape Union Mart in its entirety and not a specific productDescribe the Marketing Mix of the company "Beyond Meat" in Malaysia. -1000words - please cite the referencesMarketers are responsible for preparing sales forcast which are base on the estimates of Demand. If you become territory manager of Berger paints company Pakistan, how would you estimates current demand for your products? What are the two major methods of accessing areas market potentials? Which one method will you use and also provide justifications of your choice.
- Levis is a global leader in denim garments especially the denim jeans. Traditionally, the company has been a unisex company. Levis has been in India now for more than two decades. Given the fact that India is primarily a young aspirational market where the women are also now playing an assertive role, it proposes to develop a marketing plan which would help it connect better with young and youthful market. Today, it has competition from other brands, marketing casual wear and the ethnic garments. Given the market scenario of India, what marketing plan would you develop if you were hired as Brand Manager?Select a conglomerate or group of companies such as Grace Kennedy or Lasco and identify the segmentation bases and variables applicable for three (3) different products or companies within the Group. Recommend appropriate target marketing strategy for these products/companies. Identify the relevant USP being touted by each product and write a positioning statement for each product/company.The brands meaning and positioning is derived from the seven Ps. Contrast the seven Ps which position KFC South Africa relative to their major competitors. Use the following heading: Promotion.
- Present the important differences between international marketing plan (export marketing) and local or domestic marketing plan? Explain your answer? maximum 12 lines please minimum 10 lines course: export of servicesConduct research and deduce the product market frame of reference which KFC South Africa would use for segmentation. Conclude by identifying the brands’ competitive set.Which distribution channels have HIMS in different segments? Why hey have chosen different channel strategies?
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