Name and discuss which part of the (two) 'environments' discussed in the course these belong to. Some may belong to more than one. What might be the marketing implication of these trends for a business? Choose any two of the four scenarios provided and give a specific example. Noticeable increase in pet ownership during the last two years of COVID in Australia and many countries War in Eastern Europe has diminished world wheat crop yields, leading to price increases 4 Government splashing cash and tax cuts in the lead up to an election Telstra buys 51% of Fetch TV (an aggregator subscription video service)

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
Section3.2: Dollar General Uses Buying Power To Target Markets
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Name and discuss which part of the (two) 'environments' discussed in the
course these belong to. Some may belong to more than one. What might
be the marketing implication of these trends for a business? Choose any
two of the four scenarios provided and give a specific example.
Noticeable increase in pet ownership during the last two years of
COVID in Australia and many countries
War in Eastern Europe has diminished world wheat crop yields,
leading to price increases
4
Government splashing cash and tax cuts in the lead up to an election
Telstra buys 51% of Fetch TV (an aggregator subscription video
service)
Transcribed Image Text:Name and discuss which part of the (two) 'environments' discussed in the course these belong to. Some may belong to more than one. What might be the marketing implication of these trends for a business? Choose any two of the four scenarios provided and give a specific example. Noticeable increase in pet ownership during the last two years of COVID in Australia and many countries War in Eastern Europe has diminished world wheat crop yields, leading to price increases 4 Government splashing cash and tax cuts in the lead up to an election Telstra buys 51% of Fetch TV (an aggregator subscription video service)
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