Nearly every marketing activity is influenced by cultural factors. Undertake a critical review of this assertion with particular reference to your culture and a purchase you made.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Nearly every marketing activity is influenced by cultural factors. Undertake a critical review of this assertion with particular reference to your culture and a purchase you made.

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