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- 16. Refer to the photo below. Describe it in a detailed/comprehensive manner from a socio-cultural perspective in particular, or consumer behavior, in general. NDIAN RESTAURANT MaFalatel Kabab GANDHI Shoarma * Hal Halal Food J HALAL TOURISM www.a2ziran.coplease do not copy and paste and The handwriting is hard to read, so please tell me the answer by typing Middle class is a very important social group for business. Please find out the rateriform middle class globally and in Korea through second-hand data. In addition please describe the main consumption pattern of the middle class in Korea (e.g what brands they prefer. how they spend their spare time and what are their major concerns in making consumption choice)udy Explain at least 3 advantages AND disadvantages of using socio-economic variables as determining factors in consumer behaviour? 30- 2 F2 A- ((1:2)) W S X All BI F3 # 3 £ E 1 / D F4 C O C с * $ 4¢ R F CK F5 OIO no on 00 00 V F6 % 5 ¤ T G 6 PEDICO F7 00 84 B ? Y H F8 & 7 acer 1 U N F9 T * 00 US X₂ 8 2 J F10 M 9 K X² # F11 P 3 dil 11 W F12 0 14 con § Scr Lk Arrêtdef L P PrtSc/Imp SysRq/ >
- Rami Gabriel calls “‘cool’ the central ideology of contemporary consumption”. How does ‘cool’ fit with consumer culture and what Gabriel calls expressive individualism? Identify and briefly explain the key sociological factors that influenced the shift of what Juliet Schor calls the old and new consumerism. Commodity Fetishism is said to be a distortion in the relations between people. What does this mean? What do we lose touch with? Please use an example to illustrate how commodity fetishism works.10 Which of the following is NOT one of the socio-cultural trends? Select one: a. The decline of mass market and emergence of niche markets and mass customization are new marketing reality b. Communication technology and infrastructure technology for management c. The lifestyle changes due to PCs, TVs, mobiles and cables enabled the skilled employees to quit overcrowded cities in favour of suburban areas d. Increasing awareness of environmental decay, the need for recycling and conservation of biodiversity are no more mere slogansWhat are the characteristics of Generational Marketing (Baby Boomers, Generation X and Y) and its role in marketing? How the marketers should target the people of different Generations. Give ideas and ways how the marketers can attract its customers keeping in mind the fundamental functions of marketing i.e Sociology, Psychology, Economy and Macro Trends. (Hint: With respect to Pakistan)
- Choose three specific groups of consumers from the list below: Traditionalists Baby Boomers Generation X Millennials / Generation Y Generation Z Discuss the differences regarding marketing issues that you have personally encountered among the three chosen groups of consumers.which socio-cultural issues may concern consumers and require government regulation given the dominance of some of these platform( instagram tiktok youtube taobao wechat)?Explain at least 3 differences between traditional marketing and marketing in the arts? Between traditional marketing and marketing in the cultural industries? cloudy 080 F2 A- ((179)) 2 @ W BI Al F3 # 3 I E / £ F4 S D 7 x C * C $ 4¢ R F (H) F5 OIO % 5 V 123 III 999 F6 ¤ T EE G D A 6 PEDIG F7 B ? n Y H F8 & 7 1 U N 2.08 F9 * ∞ US X₂ 8 2 J F10 M 9 3 K F11 P x² O 트트 W F12 5 ✔ 0 14 L Ser Lk Arrêtdéf P PrtSc/In SysRe A
- Although some of the following have very limitedincomes, others are quite prosperous. Doesmarketing to prosperous members of these groupsrequire a marketing mix different from the oneused to reach other prosperous consumers?a. African Americansb. Hispanicsc. Asian Americans5- From the following environmental factors, identify the factor that does not affect consumer behavior: a. Environmental pollution b. Family income level c. Race or nationality d. Urban and rural communities1-Explain the concept of culture and how it affects marketing decisions such as the HSBC ads.