One of the benefits of using the markets is:     a. Avoiding coordination issues among two or more companies.   b. Make use of economies of scale that our own firm can not achieve for this part of the value chain.   c. Lowering the transactions costs involved in internal processes.   d. Safeguarding against the loss of valuable private information that our own firm has with regards to its customers.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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One of the benefits of using the markets is:

 

  a.

Avoiding coordination issues among two or more companies.

  b.

Make use of economies of scale that our own firm can not achieve for this part of the value chain.

  c.

Lowering the transactions costs involved in internal processes.

  d.

Safeguarding against the loss of valuable private information that our own firm has with regards to its customers.

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