[Costco] Costco wants to determine which type of member has the highest customer lifetime value(CLV). Using the data below, identify the member type with the highest customer lifetime value andcompute its corresponding CLV.GroupBusinessGoldLegacyVisits/Month2.51.752.1$$$ Spent/Visit$120$185$105Average Life as5.6 years7 years9.3 yearsCustomerO Gold; $27.195O Legacy: $2,051O Business; $1.680O Legacy: $24,608O Gold: $2.266

Customer life time value (CLV) = visits per month x 12 x average life of customer.

Answered: ostco Wants tô đêtermine which type of…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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