OT Market Segmentation Geographic Nations, regions, states, countries, cities Age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, and nationality Demographic Psychographic Social class, lifestyle, or personality traits Knowledge, alliludes, uses, or responses to a product Behavloral Kotle S Aratronge Consumer Markets

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter9: Market Segmentation, Targeting, And Positioning
Section9.9: Classifying Segmentation Variables
Problem 1LO
icon
Related questions
Question
Current market strategy of apple company on the basis of segmentation and pls explain this pic parts
Week 9 Seminar E Princip
x +
cent
O https eu.bbcollab.com
Market Segmentation
Geographic
Nations, regions, states, countries, cities
Age, gender, family size, family life cycle,
income, occupation, education, religion, race,
generation, and nationality
Demographic
Psychographic
Social class, lifestyle, or personality traits
Knowledge, alliludes, uses, or responses to a
product
Behavioral
Kotle S Arrstrong Es
Week 6 Customer Driven Market... (7/25)
ASUS
Consumer Markets
Transcribed Image Text:Week 9 Seminar E Princip x + cent O https eu.bbcollab.com Market Segmentation Geographic Nations, regions, states, countries, cities Age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, and nationality Demographic Psychographic Social class, lifestyle, or personality traits Knowledge, alliludes, uses, or responses to a product Behavioral Kotle S Arrstrong Es Week 6 Customer Driven Market... (7/25) ASUS Consumer Markets
Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Market segmentation
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning