OT Market Segmentation Geographic Nations, regions, states, countries, cities Age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, and nationality Demographic Psychographic Social class, lifestyle, or personality traits Knowledge, alliludes, uses, or responses to a product Behavloral Kotle S Aratronge Consumer Markets
OT Market Segmentation Geographic Nations, regions, states, countries, cities Age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, and nationality Demographic Psychographic Social class, lifestyle, or personality traits Knowledge, alliludes, uses, or responses to a product Behavloral Kotle S Aratronge Consumer Markets
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter9: Market Segmentation, Targeting, And Positioning
Section9.9: Classifying Segmentation Variables
Problem 1LO
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Current market strategy of apple company on the basis of segmentation and pls explain this pic parts
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