Proton Holdings Berhad (Proton) is a Malaysian-based company that conducts vehicle engineering, research and development, manufacturing, distribution, sales and after-sales services of motor vehicles. The company also manufactures automotive components, provides engineering consultancy services related to motor vehicles, and property development. One of the important strengths of Proton is reputation or strong brand image due to the long years it had stayed in the automobile industry. Because of that, the Malaysia people become familiar and loyal to the brand, aside from the fact that Proton had become the national car brand in the country. Due to that, the car manufacturer has a strong support or back-up from the government which is consider as an important entity in any business environment. Above all, Proton has manufacturing capabilities at Tanjung Malim to consolidate all models, as well as the existing tariff structure. There are different weaknesses must be improve in order to maintain position in the government. The lack of R&D or innovation as well as lack of original products or limited products because of the inability of the company to introduce real new models. This is because some of the products or models of Proton were based on the model of other international leading brand. It is also important to consider that lacking in international operation, due to different factors and high competition in the global market. The support of the government is an important opportunity because government considers the company as their partner, therefore majority of cars needed by local and national government will be Proton. Furthermore, Proton can also take advantage of the different technological developments based on different Information Technology (IT) or Information System (IS) which can help the company manage their information in the decision-making process. Entering new markets will also help to gain more turnovers. It is also consider the ongoing popularity of e-commerce or online selling of goods. This will help target more market in more reliable, fast and cost-effective manner. The most crucial threats to be faced by Proton are the global financial crisis which affects economy in Malaysia, lifestyle and buying behavior of the consumers. The changing and maturing of technology is also considered together with the growing number of competitors who are entering the market, which results to the price wars. 1. Based on the above case, identify FIVE(5) internal environment issues according to SWOT analysis faced by Proton.

Proton Holdings Berhad (Proton) is a Malaysian-based company that conducts vehicle engineering, research and development, manufacturing, distribution, sales and after-sales services of motor vehicles. The company also manufactures automotive components, provides engineering consultancy services related to motor vehicles, and property development. One of the important strengths of Proton is reputation or strong brand image due to the long years it had stayed in the automobile industry. Because of that, the Malaysia people become familiar and loyal to the brand, aside from the fact that Proton had become the national car brand in the country. Due to that, the car manufacturer has a strong support or back-up from the government which is consider as an important entity in any business environment. Above all, Proton has manufacturing capabilities at Tanjung Malim to consolidate all models, as well as the existing tariff structure. There are different weaknesses must be improve in order to maintain position in the government. The lack of R&D or innovation as well as lack of original products or limited products because of the inability of the company to introduce real new models. This is because some of the products or models of Proton were based on the model of other international leading brand. It is also important to consider that lacking in international operation, due to different factors and high competition in the global market. The support of the government is an important opportunity because government considers the company as their partner, therefore majority of cars needed by local and national government will be Proton. Furthermore, Proton can also take advantage of the different technological developments based on different Information Technology (IT) or Information System (IS) which can help the company manage their information in the decision-making process. Entering new markets will also help to gain more turnovers. It is also consider the ongoing popularity of e-commerce or online selling of goods. This will help target more market in more reliable, fast and cost-effective manner. The most crucial threats to be faced by Proton are the global financial crisis which affects economy in Malaysia, lifestyle and buying behavior of the consumers. The changing and maturing of technology is also considered together with the growing number of competitors who are entering the market, which results to the price wars. 1. Based on the above case, identify FIVE(5) internal environment issues according to SWOT analysis faced by Proton.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Transcribed Image Text:Proton Holdings Berhad (Proton) is a Malaysian-based company that conducts vehicle engineering, research and development, manufacturing, distribution, sales and after-sales services of motor vehicles. The company also manufactures automotive components, provides engineering consultancy services related to motor vehicles, and property development. One of the important strengths of Proton is reputation or strong brand image due to the long years it had stayed in the automobile industry. Because of that, the Malaysia people become familiar and loyal to the brand, aside from the fact that Proton had become the national car brand in the country. Due to that, the car manufacturer has a strong support or back-up from the government which is consider as an important entity in any business environment. Above all, Proton has manufacturing capabilities at Tanjung Malim to consolidate all models, as well as the existing tariff structure. There are different weaknesses must be improve in order to maintain position in the government. The lack of R&D or innovation as well as lack of original products or limited products because of the inability of the company to introduce real new models. This is because some of the products or models of Proton were based on the model of other international leading brand. It is also important to consider that lacking in international operation, due to different factors and high competition in the global market. The support of the government is an important opportunity because government considers the company as their partner, therefore majority of cars needed by local and national government will be Proton. Furthermore, Proton can also take advantage of the different technological developments based on different Information Technology (IT) or Information System (IS) which can help the company manage their information in the decision-making process. Entering new markets will also help to gain more turnovers. It is also consider the ongoing popularity of e-commerce or online selling of goods. This will help target more market in more reliable, fast and cost-effective manner. The most crucial threats to be faced by Proton are the global financial crisis which affects economy in Malaysia, lifestyle and buying behavior of the consumers. The changing and maturing of technology is also considered together with the growing number of competitors who are entering the market, which results to the price wars. 1. Based on the above case, identify FIVE(5) internal environment issues according to SWOT analysis faced by Proton.

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