Q 1. Understanding business environment is essential task of Top management. Profitability is influenced by many factors. Explain how Micro environment is different for FMCG and Durables companies in India. Identify the dynamic variables of micro environment which needs continuous monitoring for profitability and growth.

Q 1. Understanding business environment is essential task of Top management. Profitability is influenced by many factors. Explain how Micro environment is different for FMCG and Durables companies in India. Identify the dynamic variables of micro environment which needs continuous monitoring for profitability and growth.

Principles of Management

OER 2019th Edition

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax

Chapter8: Strategic Analysis: Understanding A Firm’s Competitive Environment

Section: Chapter Questions

Problem 4CRQ: What is a firms micro environment, and why is it important?

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