Answer this Answer all the questions.QUESTION 1a. According to Michael Porter, strategies allow organizations to gain competitive advantage from three different bases: costleadership, differentiation, and focus.Discuss Type 1 and Type 2 cost leadership strategies and provide ONE (1) relevantexample for each strategy.b. Name and briefly explain the THREE (3) defensive strategies. Provide ONE (1) relevant example for each strategy.EXAMPLEОBJЕCTIVE(Identify a good objectives and what type of objective)SAMSUNG ELECTRONICS ANNOUNCED ITS GOALS TITLED:"VISION 2020: BY 2020, IT PLANS TO ACHIEVE $400 BILLION INSALES, BECOMING FIRST IN THE GLOBAL IT INDUSTRY ANDGROWING INTO TOP 10 GLOBAL COMPANY'-is this a good/ well written objective?DISCOUNT RETAILER DOLLAR GENERAL ANNOUNCED ITSPLAN TO DEMONSTRATE SALES GROWTH OF 7 PERCENT TO10 PERCENT IN 2019 WITH EARNING PER SHARE TO INCREASEBY 10 PERCENT TO 15 PERCENT.UNITED NATIONS WORLD FOOD PROGRAMS GOAL IS TOENSURE THAT NO CHILD GOES TO BED HUNGRY.EXAMPLECORPORATE STRATEGY(identify the corporate strategy used by these examples)SIME DARBY BOUGHT OVER UNITED MALAYAN BANKINGCORPORATION (UMBC) AND BECOME KNOW AS SIME DARBYBANK.IN 1999, SIME DARBY BANK MERGED WITH RHB BANK.WALMART PLAN TO BUILD A DAIRY PROCESSING PLANT ININDIANA TO SUPPLY PRIVATE LABEL MILK TO HUNDREDS OFITS STORES AT A LOWER COST THAN PURCHASING MILKFROM OUTSIDE SUPPLIER.APPLES HAS MORE THAN 400 RETAIL STORES WORLDWIDETO DISTRIBUTE ITS PRODUCTS.NMC HEALTHCARE WHICH IS BASED IN UAE ACQUIRED ALZAHRA HOSPITAL IN SHARJAH.GOOGLE HAS ACQUIRED A NUMBER OF BUSINESSESINCLUDING YOUTUBE, DOUBLECLICK, NEST AND MOTOROLAMOBILITY.TESCO DECIDES TO SELL ITS PORTFOLIO OF 129 STORES INJAPAN AFTER FAILING TO BUILD A SUCCESSFUL PRESENCEIN AHIGHLY COMPETITIVE MARKET.EXAMPLECOMPETITIVE STRATEGY(identify the competitive strategy used by these companies)PORSCHE AUTOMOBILES COMPANYRALPH LAUREN POLO CLOTHINGHYUNDAI AUTOMOBILES COMPANYAIR ASIA COMPANYIKEA

QUESTION 1 a. According to Michael Porter, strategies allow organizations to gain competitive advantage from three different bases: cost leadership, differentiation, and focus. Discuss Type 1 and Type 2 cost leadership strategies and provide ONE (1) relevant example for each strategy.

QUESTION 1 a. According to Michael Porter, strategies allow organizations to gain competitive advantage from three different bases: cost leadership, differentiation, and focus. Discuss Type 1 and Type 2 cost leadership strategies and provide ONE (1) relevant example for each strategy.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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