Research title: The Impact of Logistics and Supply Chain Management on Business Performance. Explain the data collection method. In-Depth Interviews and Focus Group Discussions Give example

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter5: Marketing Research And Information Systems
Section: Chapter Questions
Problem 3DYMP: Using Table 5.3, choose the appropriate survey method(s) you would use to collect primary data for...
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Research title: The Impact of Logistics and Supply Chain Management on Business Performance.

  • Explain the data collection method.

In-Depth Interviews and Focus Group Discussions

Give example

  • Questionnaire to be developed and submitted and demographic questions

Give examples of 15 questions 

 

  • Explain the data analysis procedures.
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