Retail stores often use in-store shelf-tags that alert shoppers to price savings by posting a product's "original" price next to its "sale" price. Why would firms do this? O It is done to remind consumers that the price reduction is a cash discount. O It is done for inventory purposes. When conducting end-of-year inventorying, the retailer can easily recall the price the product sold throughout the year. O It is a form of "bait-n-switch" advertising, designed to encourage consumers to buy a more expensive product alternative than the one on sale. O It helps establish an internal reference price for consumers. Because it is required by law. The U.S. government requires retailers to state the original price in all of its in-store price promotions.
Retail stores often use in-store shelf-tags that alert shoppers to price savings by posting a product's "original" price next to its "sale" price. Why would firms do this? O It is done to remind consumers that the price reduction is a cash discount. O It is done for inventory purposes. When conducting end-of-year inventorying, the retailer can easily recall the price the product sold throughout the year. O It is a form of "bait-n-switch" advertising, designed to encourage consumers to buy a more expensive product alternative than the one on sale. O It helps establish an internal reference price for consumers. Because it is required by law. The U.S. government requires retailers to state the original price in all of its in-store price promotions.
Chapter20: Setting Prices
Section: Chapter Questions
Problem 7DRQ
Related questions
Question
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution!
Trending now
This is a popular solution!
Step by step
Solved in 2 steps