Your friend just developed a new educational toy. It is meant for babies and parents love it because it helps develop babies brains. Priced at $25, your friend wants to distribute it directly to consumers on a website. She says "I want to eliminate the middleman so I can make more money. And besides, everyone know about the trend of direct-to-consumer. Just Google it!" You are not so sure and think she may be missing something. Explain to her why

Your friend just developed a new educational toy. It is meant for babies and parents love it because it helps develop babies brains. Priced at $25, your friend wants to distribute it directly to consumers on a website. She says "I want to eliminate the middleman so I can make more money. And besides, everyone know about the trend of direct-to-consumer. Just Google it!" You are not so sure and think she may be missing something. Explain to her why

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter18: Personal Selling And Sales Promotion

Section: Chapter Questions

Problem 12DRQ

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