s some of you might know, 2026 World Cup Soccer will be hosted by the S., Canada and Mexico. While soccer is a popular sport in the U.S. now, vasn't so prior to 1994. So, to create awareness for 1994 World Cup occer in the U.S. an ad was created declaring U.S. as "Soccer's Final rontier" and (after doctoring the famous moon landing picture) depicting

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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As some of you might know, 2026 World Cup Soccer will be hosted by the
U.S., Canada and Mexico. While soccer is a popular sport in the U.S. now, it
wasn't so prior to 1994. So, to create awareness for 1994 World Cup
Soccer in the U.S. an ad was created declaring U.S. as "Soccer's Final
Frontier" and (after doctoring the famous moon landing picture) depicting
Neil Armstrong as if he is about to boot a soccer ball up in the heavens.
This is a good example of which type of advertising?
O Pioneering.
O Classic.
Reminder.
O Competitive.
Rational.
Transcribed Image Text:As some of you might know, 2026 World Cup Soccer will be hosted by the U.S., Canada and Mexico. While soccer is a popular sport in the U.S. now, it wasn't so prior to 1994. So, to create awareness for 1994 World Cup Soccer in the U.S. an ad was created declaring U.S. as "Soccer's Final Frontier" and (after doctoring the famous moon landing picture) depicting Neil Armstrong as if he is about to boot a soccer ball up in the heavens. This is a good example of which type of advertising? O Pioneering. O Classic. Reminder. O Competitive. Rational.
UpJohn Pharmaceuticals heavily promotes its Rogaine brand of hair loss
medication to the consumers hoping that enough demand for the product
will encourage channel members like pharmacies to stock the product.
What marketing strategy is UpJohn using to market Rogaine?
O Push strategy.
O Concentrated strategy.
O Competitive strategy.
O Pull strategy.
O Pioneering strategy.
Transcribed Image Text:UpJohn Pharmaceuticals heavily promotes its Rogaine brand of hair loss medication to the consumers hoping that enough demand for the product will encourage channel members like pharmacies to stock the product. What marketing strategy is UpJohn using to market Rogaine? O Push strategy. O Concentrated strategy. O Competitive strategy. O Pull strategy. O Pioneering strategy.
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