Santa Fe 855 Cx Cy 550 16,000 Use the centroid method to recommend a location for the new bottling plant. Note: Round your answers to 1 decimal place.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section15.1: L.l.bean: Open 24/7, Click Or Brick
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Santa Cruz Bottling is a manufacturer of organic soft drinks on the coast of central California. Its products are enjoying a growing
reputation and increased demand throughout the American Southwest. Because of the high cost of transporting soft drinks, it is
considering a new plant to serve the states of New Mexico and Arizona. A key concern in its search for a new location is the resultant
transportation costs to serve its key markets. Following is a list of cities where its main wholesale customers are located, along with
estimated annual demand in cases of product for each.
CITY
Phoenix
Tucson
Albuquerque
Santa Fe
X-COORDINATES
255
355
805
855
Cx
Cy
y-COORDINATES
255
130
455
550
NUMBER OF CASES
24,000
19,500
27,500
16,000
Use the centroid method to recommend a location for the new bottling plant.
Note: Round your answers to 1 decimal place.
Transcribed Image Text:Santa Cruz Bottling is a manufacturer of organic soft drinks on the coast of central California. Its products are enjoying a growing reputation and increased demand throughout the American Southwest. Because of the high cost of transporting soft drinks, it is considering a new plant to serve the states of New Mexico and Arizona. A key concern in its search for a new location is the resultant transportation costs to serve its key markets. Following is a list of cities where its main wholesale customers are located, along with estimated annual demand in cases of product for each. CITY Phoenix Tucson Albuquerque Santa Fe X-COORDINATES 255 355 805 855 Cx Cy y-COORDINATES 255 130 455 550 NUMBER OF CASES 24,000 19,500 27,500 16,000 Use the centroid method to recommend a location for the new bottling plant. Note: Round your answers to 1 decimal place.
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