Shan Foods (Pvt) Limited is a Pakistani producer of packaged spice mixes used in Pakistani cuisine. The company's products are exported to over 60 countries, and the popularity of such products is due to the reduction in time required to make traditional meals. The father of Sikandar Sultan previously owned the company until recently. The ownership was transferred to Sikandar Sultan himself Shan Food Industries was founded as a cottage industry in 1981 in Karachi, Pakistan, by Sikandar Sultan, the founder & chairman. A few years later, it started exporting to Europe, United Kingdom, United States, and the Middle East. By 2008, Shan had become hugely popular within Pakistan due to its quality brands which were selling at affordable prices for ordinary people. The company is now exporting its products to over 50 countries as well in 2008. . 1. Define Porter's competitive forces model and explain how it works for Shan Foods (Pvt) Limited. 2. List and describe four competitive strategies enabled by information systems that Shan Foods (Pvt) Limited can pursue.

Principles Of Marketing
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ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
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Chapter1: Marketing: Creating Customer Value And Engagement
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Shan Foods (Pvt) Limited is a Pakistani producer of packaged spice mixes used in Pakistani cuisine. The company's products are exported to over 60 countries, and the popularity of such products is due to the reduction in time required to make traditional meals. The father of Sikandar Sultan previously owned the company until recently. The ownership was transferred to Sikandar Sultan himself Shan Food Industries was founded as a cottage industry in 1981 in Karachi, Pakistan, by Sikandar Sultan, the founder & chairman. A few years later, it started exporting to Europe, United Kingdom, United States, and the Middle East. By 2008, Shan had become hugely popular within Pakistan due to its quality brands which were selling at affordable prices for ordinary people. The company is now exporting its products to over 50 countries as well in 2008. .

1. Define Porter's competitive forces model and explain how it works for Shan Foods (Pvt) Limited.

2. List and describe four competitive strategies enabled by information systems that Shan Foods (Pvt) Limited can pursue.

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