N.B.Challenges were briefly mentioned in the case, you are to expand on these and makesuggestions for the aspects not addressed.3. After a discussion on the international strategies discussed in the course, which strategy couldAMSUPP use to attract customers in Singapore? You must use information from the case tosupport your discussion.4. In the case it was mentioned that 'Asian sourcing is of crucial importance to guarantee a uniformlyhigh quality not only for AMSUPP but also for all firms that market products with an increasedelement of labor cost, in order to maintain low manufacturing costs with different partners anddifferent production countries. As a group, what tools would you suggest AMSUPP utilize toensure that high quality is maintained and risk is reduced as discussed in the course?5. Discuss all aspects of the global sourcing strategy with clear details on the strategies that can beused when assessing all six (6) aspects if AMSUPP is to operate in Singapore as discussed in thecourse. For example, what sourcing strategy would they use, how would they contract suppliers(in terms of tools to be utilised), etc. Information for the case must be used to support thediscussion• N.B. Some aspects were briefly mentioned in the case, you are to expand on these and makesuggestions for the aspects not addressed.6. Provide at least two (2) examples/case studies of international modes of entry utilized bymultinational corporations in Japan, USA and Singapore that have succeeded or failed. The nameof the multinational must be clearly stated in each example. Be sure to state the mode of entryutilized in each example in each country. Why do you think they would have succeeded or failedin each example included? Provide details on this. Sports Marketing/Advertisement Revolution by AMSUPPAMSUPP established a policy of endorsing top athletes from almost the very beginning bypersuading Steve Roberts, one of the first distance runners, to wear an AMSUPP shoe. AMSUPPhas continued endorsing its brands to influential athletes, coaches, teams, colleges, and sportsleagues and has thoroughly and actively sponsored sporting events and clinics. Not only wasAMSUPP endorsing athletes in all sports, the company also started to advertise to everyone. Andthat is where "Live It" was derived from. In 1988, by introducing the "Live It" motto, AMSUPPlaunched its most successful advertisement campaign ever. The motto is still being used incampaigns and it successfully communicates the affiliation of the brand with popular culture. Thishighly successful campaign skyrocketed AMSUPP sales. Then, in 1990, AMSUPP established anew approach to improve communication with the public by opening its first "AMSUPP Town,"with a goal to get people more involved in the "AMSUPP experience." Its strategic objectives thusare to "provide an environment that encourages people to maximize their contribution toAMSUPP, identify focused consumer segment opportunities, provide quality and innovativeservices and products internally and externally, establish and nurture relevant emotional ties withconsumer segments, and maximize profits." Success for AMSUPP depends upon its skills indesign research and development and in production and marketing, but in addition AMSUPP isfiling application for patents on inventions, designs, and improvements.AMSUPP's Innovation through Integration Logistics and Supply Chain ManagementAMSUPP was among the first to implement the method of preorder inventory that allowed retailersbetter control over their provisions. It was a revolutionary business decision of the time, but soonbecame standard practice among major businesses. Nowadays AMSUPP uses the "futures"ordering online program, which allows retailers to order five to six months in advance of deliverywith the guarantee that 90 percent of their order will be delivered within a set time period at a fixedprice. The system is also used to network some 47,000 retailers worldwide, with independentdistributors, licensees, and subsidiaries in 140 countries, branch offices in 42 counties, 19distribution centers (DCs) in Europe, Asia, Australia, and Canada, and manufacturers in 28countries.Questions:1. a. Discuss all other modes of entry as discussed in the course. b. Based on the issues discussed inthe case AMSUPP utilises a joint venture. State the benefits and issues evident from the use ofthis mode of entry. You must use information from the case to support your discussion. e. Whichis the most appropriate alternative foreign market entry mode for a relatively big and well-established firm such as AMSUPP.2. a. Discuss the cultural issues faced by AMSUPP in the Japanese market. You must utilizeHofstede Dimension to first assess Japan with consideration of the products offered by AMSUPP.b. i. What ethical challenges were faced by AMSUPP in the Asian market. This must be linked tothe relevant ethical issue as discussed in the course when addressing each challenge faced. ii.Provide suggestions to alleviate each of the issues faced. Specifics on how each will be actionedmust be included.

Question

N.B.Challenges were briefly mentioned in the case, you are to expand on these and makesuggestions for the aspects not addressed.3. After a discussion on the international strategies discussed in the course, which strategy couldAMSUPP use to attract customers in Singapore? You must use information from the case tosupport your discussion.4. In the case it was mentioned that 'Asian sourcing is of crucial importance to guarantee a uniformlyhigh quality not only for AMSUPP but also for all firms that market products with an increasedelement of labor cost, in order to maintain low manufacturing costs with different partners anddifferent production countries. As a group, what tools would you suggest AMSUPP utilize toensure that high quality is maintained and risk is reduced as discussed in the course?5. Discuss all aspects of the global sourcing strategy with clear details on the strategies that can beused when assessing all six (6) aspects if AMSUPP is to operate in Singapore as discussed in thecourse. For example, what sourcing strategy would they use, how would they contract suppliers(in terms of tools to be utilised), etc. Information for the case must be used to support thediscussion• N.B. Some aspects were briefly mentioned in the case, you are to expand on these and makesuggestions for the aspects not addressed.6. Provide at least two (2) examples/case studies of international modes of entry utilized bymultinational corporations in Japan, USA and Singapore that have succeeded or failed. The nameof the multinational must be clearly stated in each example. Be sure to state the mode of entryutilized in each example in each country. Why do you think they would have succeeded or failedin each example included? Provide details on this. Sports Marketing/Advertisement Revolution by AMSUPPAMSUPP established a policy of endorsing top athletes from almost the very beginning bypersuading Steve Roberts, one of the first distance runners, to wear an AMSUPP shoe. AMSUPPhas continued endorsing its brands to influential athletes, coaches, teams, colleges, and sportsleagues and has thoroughly and actively sponsored sporting events and clinics. Not only wasAMSUPP endorsing athletes in all sports, the company also started to advertise to everyone. Andthat is where &#34;Live It&#34; was derived from. In 1988, by introducing the &#34;Live It&#34; motto, AMSUPPlaunched its most successful advertisement campaign ever. The motto is still being used incampaigns and it successfully communicates the affiliation of the brand with popular culture. Thishighly successful campaign skyrocketed AMSUPP sales. Then, in 1990, AMSUPP established anew approach to improve communication with the public by opening its first &#34;AMSUPP Town,&#34;with a goal to get people more involved in the &#34;AMSUPP experience.&#34; Its strategic objectives thusare to &#34;provide an environment that encourages people to maximize their contribution toAMSUPP, identify focused consumer segment opportunities, provide quality and innovativeservices and products internally and externally, establish and nurture relevant emotional ties withconsumer segments, and maximize profits.&#34; Success for AMSUPP depends upon its skills indesign research and development and in production and marketing, but in addition AMSUPP isfiling application for patents on inventions, designs, and improvements.AMSUPP's Innovation through Integration Logistics and Supply Chain ManagementAMSUPP was among the first to implement the method of preorder inventory that allowed retailersbetter control over their provisions. It was a revolutionary business decision of the time, but soonbecame standard practice among major businesses. Nowadays AMSUPP uses the &#34;futures&#34;ordering online program, which allows retailers to order five to six months in advance of deliverywith the guarantee that 90 percent of their order will be delivered within a set time period at a fixedprice. The system is also used to network some 47,000 retailers worldwide, with independentdistributors, licensees, and subsidiaries in 140 countries, branch offices in 42 counties, 19distribution centers (DCs) in Europe, Asia, Australia, and Canada, and manufacturers in 28countries.Questions:1. a. Discuss all other modes of entry as discussed in the course. b. Based on the issues discussed inthe case AMSUPP utilises a joint venture. State the benefits and issues evident from the use ofthis mode of entry. You must use information from the case to support your discussion. e. Whichis the most appropriate alternative foreign market entry mode for a relatively big and well-established firm such as AMSUPP.2. a. Discuss the cultural issues faced by AMSUPP in the Japanese market. You must utilizeHofstede Dimension to first assess Japan with consideration of the products offered by AMSUPP.b. i. What ethical challenges were faced by AMSUPP in the Asian market. This must be linked tothe relevant ethical issue as discussed in the course when addressing each challenge faced. ii.Provide suggestions to alleviate each of the issues faced. Specifics on how each will be actionedmust be included.

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