SWOT analysis is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning. Please explain firms may leverage their understanding of RBV when planning ahead through SWOT analysis.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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SWOT analysis is a strategic planning technique used to
help a person or organization identify strengths,
weaknesses, opportunities, and threats related to
business competition or project planning. Please explain
firms may leverage their understanding of RBV when
planning ahead through SWOT analysis.
Internal
External
Strengths
Internal capabilities that
may help a company
reach its objectives
Opportunities
External factors that the
company may be able to
exploit to its advantage
Positive
Weaknesses
Internal limitations that may
interfere with a company's
ability to achieve its
objectives
Threats
Current and emerging
external factors that may
challenge the company's
performance
Negative
Transcribed Image Text:SWOT analysis is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning. Please explain firms may leverage their understanding of RBV when planning ahead through SWOT analysis. Internal External Strengths Internal capabilities that may help a company reach its objectives Opportunities External factors that the company may be able to exploit to its advantage Positive Weaknesses Internal limitations that may interfere with a company's ability to achieve its objectives Threats Current and emerging external factors that may challenge the company's performance Negative
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