Table 5 Location B Factors Labor Climate Taxes Utilities Wages Weights 10 30 20 35 30 45 20 40 40 25 20 25 45 40 10 25
Table 5 Location B Factors Labor Climate Taxes Utilities Wages Weights 10 30 20 35 30 45 20 40 40 25 20 25 45 40 10 25
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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Question
A manufacturing firm is considering three potential locations for a new parts manufacturing facility. A consulting firm has assessed three sites based on the four factors supplied by management as critical to the location's success. The factor weights and the consultant team scores are given in table 5 below. Scores are based on 50 = best.
Which location should be selected?
Transcribed Image Text:Table 5
Location
Weights
10
30
Factors
A
B
Labor Climate
Тахes
Utilities
Wages
35
30
45
40
20
40
25
10
20
20
45
40
25
25
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