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- A4 Analyze mac cosmetic company which include: Value proposition Company Storya)Name the major factors that could influence buying decisions involving a luxury leather bag purchase. What do you know about the Bijan handbags? Who would buy a Bijan handbags when there is LV or Prada bags around? b)Describe the types of buying behaviour when purchasing a luxury leather bag. c)Describe the buying decision process of purchasing an LV leather bag.Mention at least 5 specif points from this article ?
- What challenges does Groupon face in the future?What actions would you recommend related toeach challenge?Develop a response using the following to guide you: Identify a product/service of your choice. Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension.Describe the current target market. for Cucumber-Ginger Flavoured Water?
- Chapter 16 discusses different types of consumer choiceprocesses. Which choice process would the consumerlikely use when making a car purchasing decision?Explain how a researcher uses the paired comparison method and determine the number of paired comparisons necessary to compare four (4) brands.4. What is the correct order of Maslow's Hierarchy of Needs, starting at the lowest, most basic level: Group of answer choices Physiological needs, Love & Belonging, Safety & Security, Self-Esteem, Self-Actualization Physiological needs, Safety & Security, Love & Belonging, Self-Esteem, Self-Actualization Physiological needs, Love & Belonging, Safety & Security, Self-Actualization, Self-Esteem Physiological needs, Safety & Security, Self-Esteem, Love & Belonging, Self-Actualization