The grapevine is the best-known component of an informal communication system. Which of the following statements about the grapevine are true? Check all that apply. O When the grapevine is inaccurate, the inaccuracy has more to do with message output than message input. O In reality, the grapevine is no less accurate than other communication channels. O Company openness depends on the strength of the company's grapevine. The grapevine is an informal communication system. O The grapevine is always reliable.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The grapevine is the best-known component of an informal communication system. Which of the following statements about the grapevine are
true? Check all that apply.
O When the grapevine is inaccurate, the inaccuracy has more to do with message output than message input.
O In reality, the grapevine is no less accurate than other communication channels.
O Company openness depends on the strength of the company's grapevine.
The grapevine is an informal communication system.
O The grapevine is always reliable.
Consider the scenario, and then answer the corresponding question.
Transcribed Image Text:The grapevine is the best-known component of an informal communication system. Which of the following statements about the grapevine are true? Check all that apply. O When the grapevine is inaccurate, the inaccuracy has more to do with message output than message input. O In reality, the grapevine is no less accurate than other communication channels. O Company openness depends on the strength of the company's grapevine. The grapevine is an informal communication system. O The grapevine is always reliable. Consider the scenario, and then answer the corresponding question.
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