What is the most likely result if salespeople don’t keep information up-to-date in CRM systems? Time saved will maximize their individual and collective abilities to work qualified leads and close sales.Erosion of information quality will shift perceptions from technology as a tool to technology as management surveillance.The greater sense of autonomy will facilitate greater buy-in toward the use of technology.Increased bandwidth will enable a greater appreciation for the customer perspective.

Customer is a person who takes part in the exchange with the company. Each customer will have…

Answered: Time saved will maximize their…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Concept explainers

Question

What is the most likely result if salespeople don’t keep information up-to-date in CRM systems?

Time saved will maximize their individual and collective abilities to work qualified leads and close sales.
Erosion of information quality will shift perceptions from technology as a tool to technology as management surveillance.
The greater sense of autonomy will facilitate greater buy-in toward the use of technology.
Increased bandwidth will enable a greater appreciation for the customer perspective.

Expert Solution

Step by step

Solved in 2 steps

SEE SOLUTION Check out a sample Q&A here

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.

Similar questions