URL Link: https://www.mckinsey.com/industries/consumer-packaged-goods/our- insights/everyone-snacks-how-mars-wrigley-is-pursuing-growth-in-emerging-markets Please study the above interview published in McKinsey & Company Insights blog and visit Mars Wrigley corporate website at https://www.mars.com/made-by- mars/mars-wrigley. Then answer Questions 1 and 2 Question 1: Using information from the above URL links and applying the Product Life Cycle (PLC) concept, identify at least two Mars Wrigley products that fit into different stages in the PLC and justify your selection. How can the company organize its objective and strategy for each of these products? Support your answer using relying on the relevant marketing theory. Question 2: Using information from the interview case, discuss how Mars Wrigley adapts its marketing strategy and mix for the emerging markets. Provide relevant examples where appropriate.
URL Link: https://www.mckinsey.com/industries/consumer-packaged-goods/our- insights/everyone-snacks-how-mars-wrigley-is-pursuing-growth-in-emerging-markets
Please study the above interview published in McKinsey & Company Insights blog and visit Mars Wrigley corporate website at https://www.mars.com/made-by- mars/mars-wrigley. Then answer Questions 1 and 2
Question 1:
Using information from the above URL links and applying the Product Life Cycle (PLC) concept, identify at least two Mars Wrigley products that fit into different stages in the PLC and justify your selection. How can the company organize its objective and strategy for each of these products? Support your answer using relying on the relevant marketing theory.
Question 2:
Using information from the interview case, discuss how Mars Wrigley adapts its marketing strategy and mix for the emerging markets. Provide relevant examples where appropriate.
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