Use exponential smoothing with smoothing constant 0.4 to complete the table. b) Forecast the next Aetna stock closing value and find the boundaries for values within 1 MAE of the forecast. t      Yt            Ft        et 1      4.09  2     6.07 3     5.40 4     7.48 5     8.31

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
Problem 1LO
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Daily time series data are collected for
Aetna stock closing values (referenced
to 100).


a) Use exponential smoothing with
smoothing constant 0.4 to complete
the table.


b) Forecast the next Aetna stock closing
value and find the boundaries for
values within 1 MAE of the forecast.
t      Yt            Ft        et
1      4.09 
2     6.07
3     5.40
4     7.48
5     8.31

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