Use the Excel template VLC to find the average value of a loyal customer (VLC) in a target market segment if the average purchase price is $75 per visit, the frequency of repurchase is four times per year, the contribution margin is 15 percent, and the average customer defection rate is 25 percent? Round your answer to the nearest dollar.
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- Explain the following based on CRM – Customer Relationship Management The customer is always right Interface of retaining current customers and gaining new customers CRM’s important function of follow-up with customers CRM’s role in Sales Forecasting Importance of Safety StockThe BIR need to assess a taxpayer for payment of taxes Group of answer choices True FalseCustomer lifetime value (CLV) focuses on: Group of answer choices net present value of a customer's business over the span of it's relationship with the selling firm. The initial order size to establish a customers buying patterns for future orders. Expediting future orders as customers are staying with sales firms for shorter periods. the profitability value of a customer short and long term.
- You are approached by the marketing director of a local company, who believes that he has devised a foolproof way to measure customer satisfaction. He explains his scheme as follows: “It’s so simple that I can’t believe that no one has thought of it before. I just keep track of the number of customer complaints for each product. I read in a data mining book that counts are ratio attributes, and so, my measure of product satisfaction must be a ratio attribute. But when I rated the products based on my new customer satisfaction measure and showed them to my boss, he told me that I had overlooked the obvious, and that my measure was worthless. I think that he was just mad because our bestselling product had the worst satisfaction since it had the most complaints. Could you help me set him straight?” Who is right, the marketing director or his boss? If you answered, his boss, what would you do to fix the measure of satisfaction? What can you say about the attribute type of the original…Consider a telecommunication service provider. You have the following quarterly data: STATISTICS TYPICAL CONSUMER Number of referrals per period (n=n1+ n2) 5 of which, customers that joined due to the referral (n1) 3 of which, customers that would have joined anyway (n2) 2 Marketing cost per period (Mty) $30 Average gross margin (Aty) $78 Cost of referral (aty) $15 Acquisition cost savings (ACQ1ty and ACQ2ty) $10 Yearly discount rate (r) 15% Calculate CRV of a typical customer for one year (over 4 quarters).An analytical tool that measures a company’s performance against a predetermined standard is a/an: Multiple Choice profitability analysis common-size statement benchmark comparison analysis time-series analysis.
- Use the Excel template VLC to find the average value of a loyal customer (VLC) in a target market segment if the average purchase price is $75 per visit, the frequency of repurchase is seven times per year, the contribution margin is 10 percent, and the average customer defection rate is 25 percent? Round your answer to the nearest dollar. $Use the Excel template VLC to find the average value of a loyal customer (VLC) in a target market segment if the average purchase price is $90 per visit, the frequency of repurchase is five times per year, the contribution margin is 20 percent, and the average customer defection rate is 25 percent? Round your answer to the nearest dollar. $Selling concept is typically expert with unsought goods those that buyers can't usually think of buying, such as insurance of life Select one: True False
- In the e-government audit approach; the outcome assessment area deals with the performance of the e-government service provision and the fulfilment of supply-driven and demand-driven success factors. Select one: a. True b. Falser = discount rate C = net cash flow (the profit) at time t (The initial cost of ac- quiring a customer would be a negative net cash flow at time 0.) How much are you worth to a given company if you continue to purchase its brand for the rest of your life? Many marketers are grappling with that question, but it's not easy to determine how much a customer is worth to a company over his or her lifetime. Calculating customer lifetime value can be very com- plicated. Intuitively, however, it can be a fairly simple net pres- ent value calculation, which incorporates the concept of the time value of money. To determine a basic customer lifetime value, each stream of profit (C, the net cash flow after costs are subtracted) is discounted back to its present value (PV) and then summed. The basic equation for calculating net present value (NPV) is: NPV can be calculated easily on most financial calculators or by using one of the calculators available on the Internet, such as the one found at…e-Test uitiple Choice. Select the letter of your answer. 1. The income statement is a statement that shows the result of the operation of the business. In the first quarter of its operation the business has a revenue of Php155,000 and cost and expense amounting to Php80,000. How much is the net income of the business? C. Php75.00 d. Php235,000 a. Php155,000 b. Php80,000 INFINIX HOT 9 PLAY Al CAMERA ntatement are nominal or temporary