Using examples, describe the differences between backward and forward integration.
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Using examples, describe the differences between backward and forward integration.
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- Products must be adapted to accommodate national differences arising from customer preferences and each market’s economic conditions, climate, culture, and language. Think about the following products: packaged flour, swimsuits, textbooks, and automobiles. Describe how a firm would need to adapt the marketing for each of these products to suit conditions in China, Germany, and Saudi Arabia.It lists the three major functional areas for foreign activities and briefly describes the components of each. How are these domestic roles different?Should U.S. foreign policy include provisions for reducing poverty in other nations of the world? Should U.S. domestic policy include provisions for reducing poverty in the United States? How are these issues similar? How are they different?
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