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- Describe the role of data marts in a data warehousing architecture. How do they differ from the central data warehouse?Design a Marketing Information System for an organisation of your choice. Select the components of the System that in your opinion are the most desirable for the organisation you have selected.Critically analyse single sourcing and multiple sourcing.Analyse and explain the reason to use single sourcing and use multiple sourcing. Recommend delegated sourcing. Support your answer with examples.
- Explain the concept of data mart and its role within a data warehousing strategy. How does it differ from the central data warehouse?Obtaining the name and contact information of potential sales leads from current clients is known as?What are the advantages of using transaction processing systems, customer relationship management, and supply chain management?
- please send solution for part bDescribe in the simplest terms possible how segmentation actually operates. How does it differ from standard paging methods? In other words, what exactly does the term "compaction" mean?List and define the main geographic and non-geographic categorizations that are displayed on the STAR report. Review the various types of data, metrics, and date definitions related to the STAR reports Define the different breakdowns for segmentation data. What type of data is not displayed on a STAR report? Identify difference between North America and Non-North America STAR reports. What do you think are the most important pages in a monthly STAR report. Create a possible procedure and order of steps to review a monthly STAR report. Describe the pages that compare the subject hotel to industry data and explain the value of this comparison. Describe the pages that compare the subject hotel to the comp set. What are all the various metrics that can be analyzed? Describe the response pages and the values of this information. Describe how a hotel that is performing well (beating their comp set) can use the STAR report to look for areas of improvement. Describe how a hotel that is…