INTRODUCTION - The eco-friendly Bio-Bricks that Bio Industries is promoting are created from air-dried animal waste. The mixture contains 20% sand and 80% animal waste. The animal wastes used come specifically from agricultural animals and home pets like dogs and cats to help local farmers. The industry is dedicated to not only developing a sustainable product but also to taking environmental considerations into account during the production process. The product accomplishes two tasks at once: it manages waste and promotes the creation of environmentally suitable building materials. Consumers can change the color and shape of the bricks as well to suit their preferences and to show off their creativity.
What are the possible strength of 7ps of marketing mix mainly physical evidences and people?
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