What business issues did PepsiCo faced in real life applications, situations, and decision processes?
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What business issues did PepsiCo faced in real life applications, situations, and decision processes?
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- What are some common mistakes that businesses make when attempting to control their marketing efforts, and how can these be avoided?There are literally 100’s of different definitions of marketing available on the internet, and even marketing textbooks will use their own definition of what marketing is all about. And in the business world, especially across industries, you will find that different firms and different managers have a somewhat unique view of the role of marketing. As you probably know already however, the key goals of marketing are to: generate long-term profits, deliver customer satisfaction, and improve the competitive strengths of the organization over time. But let’s now have a very simple look at the role of marketing based on these three goals. The above marketing goals are really all about getting and keeping customers. This means that can we break marketing down to three simplistic responsibilities: Attract new customers (Get) Grow share of customer (Build) Retain profitable customers (Hold) In other words – GET – BUILD – HOLD customers. Clearly, there is a whole array of marketing…3-5. How does technology impact customer value?
- what is eCRM in Marketing? explain it's significance in today's competitive and dynamic business environmentTake into consideration the macroenvironment factors that drive the way you do business today. How will these factors change in the future? What other major trends could affect marketing?What is meant by the term 'business environment,' and what are the different components that make up the business environment? How do these components affect the way businesses operate and make decisions?