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54. What is a marketing information system (MIS)? What types of information does it include?
Step by step
Solved in 3 steps
- 1.Assume that you are a Marketing Manager and your company wants you to deploy an efficient Marketing information system. Explain how marketing intelligence will help in collecting information?What is industry information? Why will it help with a marketing management research project?1. Define marketing information system and marketing research.2. Explain the four components of marketing information system.