Which are the four competing philosophies strongly influence an organization's marketing processes?

Foundations of Business - Standalone book (MindTap Course List)
4th Edition
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Chapter11: Building Customer Relationships Through Effective Marketing
Section: Chapter Questions
Problem 26CC
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Which are the four competing philosophies strongly influence an organization's marketing processes?

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