Which of the following provides an example of a firm in a red ocean? Select one: a. Top Drawer Apparel offered clothing at a higher price than competitors and, as a result, failed to make a profit. b. Cheap Apparel offered clothing at a price matching that of its competitors and, as a result, it had lower profit margins. c. Chique Apparel offered clothing at a low price but failed to differentiate its product as being exclusive. d. Goode Apparel offered clothing at a mid-range price but failed to differentiate its product as being of decent quality
Which of the following provides an example of a firm in a red ocean? Select one: a. Top Drawer Apparel offered clothing at a higher price than competitors and, as a result, failed to make a profit. b. Cheap Apparel offered clothing at a price matching that of its competitors and, as a result, it had lower profit margins. c. Chique Apparel offered clothing at a low price but failed to differentiate its product as being exclusive. d. Goode Apparel offered clothing at a mid-range price but failed to differentiate its product as being of decent quality
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 11DRQ
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Which of the following provides an example of a firm in a red ocean?
Select one:
a. Top Drawer Apparel offered clothing at a higher price than competitors and, as a result, failed to make a profit.
b. Cheap Apparel offered clothing at a price matching that of its competitors and, as a result, it had lower profit margins.
c. Chique Apparel offered clothing at a low price but failed to differentiate its product as being exclusive.
d. Goode Apparel offered clothing at a mid-range price but failed to differentiate its product as being of decent quality.
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