Using MIS (10th Edition)
Using MIS (10th Edition)
10th Edition
ISBN: 9780134606996
Author: David M. Kroenke, Randall J. Boyle
Publisher: PEARSON
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Chapter 1, Problem 1.13CS1

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Features to Customize Customer Data for future years in Zulily:

Zulily can keep track of items purchased by a customer and determine his or her age and as year progresses, it suggests the customer about the special promotions, offers and deals regarding the items for the customer according to his age...

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In the general course of life, 2-year-old boys become 3-year-old boys, 4-year-old girls become 5-year-old girls, and so on. How can zulily use this not-so-remarkable phenomenon to customize a customer’s shopping experience? What data would you need to do this?
What database successes and failures have you had? Consider the databases for online shoe shopping. How successful has it been to search for "blue suede shoes"? How simple is it to find items in a specific category? What challenges did you face?
What changes would you make if you were in control of the iTunes store's database administration? Which methods of forecasting would you suggest employing predictive analytics for in order to ascertain which musical acts and films will have the biggest number of ticket sales in the next year?
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